Lumos Marketing scaled Phoenix Finds into one of Arizona's most engaging community discovery platforms, growing the account past 67K followers while generating 5.58M views and reaching 1.81M unique accounts in a single 30-day window alone — a pace that now rivals what the platform previously took a full quarter to produce. June was a standout month on its own, delivering 4.6M views (+42% MoM) and 7,810 new followers, with 69% of impressions coming from non-followers. All of it organic, at a publishing cadence of 80 posts and 55 stories in June alone.
Phoenix Finds needed to build authority in a crowded tourism market dominated by well-funded, institutionally backed accounts. Awareness was low and there was no repeatable content engine driving discovery — or a way to turn that audience into real interest for hospitality partners.
We built a hyper-local, curiosity-driven content system and raised the publishing bar well past the original 10-posts-per-week growth target — 80 posts and 55 stories in June alone — engineering each piece for shareability and non-follower reach, while using the platform as a cross-promotional engine for Lumos hospitality clients.
Six months after the original case study, Phoenix Finds has compounded past 67K followers. A single 30-day window generated 5.58M views and reached 1.81M unique accounts — volume that previously took a full quarter. The account continues to outperform City of Phoenix and Visit Phoenix channels with zero paid spend, and client cross-promotion now converts directly into growth (a Southwest Inn Sedona giveaway drove 198 new followers in a month).
Tell us about your property and we'll map the fastest path to more direct bookings — usually within one business day.