Experience Is Now the Secret to Pricing Power I tell boutique hoteliers and STR investors this all the time: if you want stronger ADR in 2026, you need a stronger experience. Travelers aren’t just choosing a room anymore — they’re
AI Is Already Part of the Guest Journey — Even If You Aren’t Using It Yet Over the last eighteen months, I’ve watched a major shift happen in hospitality. The operators coming to me for help aren’t worried about design
Your Website Is Now Your Top Revenue Asset When I audit boutique hotels and STR portfolios, I always start with one question: Would I book here directly based on the website alone? If the answer is no, it usually has
Revenue Growth Comes From Systems, Not Guesswork When I review a struggling boutique hotel or STR portfolio, I almost always find the same root issue: the revenue strategy is reactive. Rates get updated only when the owner remembers, upsells are
Automation Isn’t the Future — It’s the Operating System of Modern Hospitality Here’s what I tell hotel owners and STR operators constantly: your biggest competitor isn’t the hotel next door. It’s operational drag. The properties scaling fastest in 2026 aren’t
Automation isn’t just a convenience anymore — it’s the foundation of every high-performing short-term rental business. In 2026, hosts who leverage automation are outperforming their peers on every metric that matters. On average, automated hosts save up to 10 hours
In 2026, Airbnb’s algorithm has become sharper, faster, and far more strategic. Hosts who understand what drives visibility are outperforming others — not through luck, but through structure. The latest Airbnb update now gives significant weight to three key factors:
In 2026, bland listings blend in. Professional branding is no longer just for hotels — it’s for hosts who want to stand out, attract repeat guests, and turn their short-term rentals into recognizable experiences. A well-branded property does more than
Why PR Should Be Central to Boutique and Vacation Rental Marketing Vacation rentals and boutique hotels have a unique advantage — they offer character, intimacy, and story. Yet, many still rely only on listings, SEO, and automation. In 2026, that’s
In the short-term rental world, the difference between “just another listing” and a calendar full of bookings often comes down to one thing: design. Guests aren’t just booking a bed—they’re booking an experience. And the details you choose not only
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