Since 2009, we've helped hospitality brands align revenue, marketing, positioning, and distribution — bringing the focus of an owner and the range of a full-service agency to every property we touch.
Lumos began as a restaurant marketing agency and has since worked with thousands of restaurants, hotels, resorts, and short-term rentals nationwide. That operator's-eye view still shapes everything — we don't run campaigns in a vacuum, we grow properties.
We believe the opportunity is rarely creating more demand; it's capturing more of the demand that's already there. So we align the systems — revenue, distribution, positioning, and marketing — that turn attention into booked, high-value guests.
We measure success the way ownership does — revenue, RevPAR, and direct bookings, not vanity metrics.
One connected team across revenue, media, web, content, and distribution — no silos, no handoffs.
We amplify each property's character instead of flattening it into a template.
Many of our clients have worked with us for over a decade. We're invested in the long game.
"We view Lumos as an extension of our organization and truly feel that they are fully invested in our success. The personalized attention is unmatched."
"Their innovative strategies and deep understanding of the digital landscape have been instrumental in establishing our hotel as a quintessential destination in New York."
"Lumos quickly transformed our digital marketing across multiple brands and markets. Quick changes to our strategy resulted in immediate revenue impact."
Tell us about your property and we'll map the fastest path to more direct bookings — usually within one business day.