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Transforming an underperforming lakefront hotel into a market leader

We turned The Inn on Gitche Gumee from an underperforming lakefront property into a leading North Shore hospitality brand — delivering 51% revenue growth, a 60% occupancy increase, and a 93% RevPAR increase in only five months through dynamic pricing, distribution optimization, and full-stack digital marketing.

The Inn on Gitche Gumee
The results

Numbers that moved

51%
Revenue growth ($58K → $88K)
60%
Occupancy increase (33% → 54%)
93%
RevPAR growth ($36.83 → $71.04)
39%
ADR increase via positioning
832%
Increase in avg. length of stay
$240K+
Projected annual revenue

The challenge

A beautiful lakefront property was leaving significant revenue on the table — low occupancy, flat rates, and distribution that failed to reach high-intent travelers.

Our approach

We layered dynamic pricing over an optimized distribution mix and paired it with full-stack digital marketing, aligning rate, availability, and demand across every channel.

The outcome

In five months, revenue climbed 51%, RevPAR nearly doubled, and the inn became one of the North Shore's standout hospitality brands.

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