A 9-unit lakefront inn was selling late and cheap. We ran dynamic pricing, distribution and digital marketing together, and revenue rose 51% from January to May year over year, with the average nightly rate up 39%.
A 9-unit inn in a northern four-season lake market was selling late and cheap. Most guests booked within a few days of arrival, and nightly rates sat well below what the property could earn.
We set up dynamic pricing in PriceLabs across all nine units, benchmarked against the market's top performers. We positioned the lakefront cottage as the flagship and priced every unit for its own guest, rebalanced distribution across Airbnb, Booking.com and the direct site so no single channel carried the inn, and ran the inn's digital marketing alongside pricing, so demand and rates were managed together.
Revenue rose 51% from January to May, year over year. The average nightly rate rose 39%, and guests now book about two weeks further ahead.
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