All You Need for Attracting Today’s Travelers!
The Current Climate of Economic Uncertainty is Causing Significant Changes in the Way People Travel.
Get ready, because savvy hoteliers are about to witness some game-changing shifts in leisure traveler behavior in 2024 and beyond. Brace yourself for a new era of low confidence in the economy, evolving decision makers, and cutting-edge technologies that will reshape how hoteliers engage with the next generation of travelers. It’s time to step up your game and seize the opportunity!
Get an in-depth analysis of your operation, including valuable insights and actionable opportunities to position your property as a top choice for customers.
Contact us today for an in-depth review of your business and a marketing plan to get you to your goals!
Changing Trends To Consider When Building Your 2024 Marketing Strategy
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Loyalty programs are all the rage among travelers these days, and they’re an absolute must-have for hoteliers. Offering additional services, discounted rooms, or even exclusive perks can really attract and retain those valuable guests. Just remember to stay consistent with what matters most to them – whether it’s frugal options, exclusivity, or even philanthropy.
- If you’re looking for some inspiration, check out this article featuring some of the world’s top-rated hotel loyalty programs: link. Trust me, investing in a killer loyalty program will be a game-changer for your business!
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Leisure travelers are currently navigating a challenging economic landscape and making necessary adjustments to their travel plans. In response to this, we recommend hoteliers to consider revising their cancellation policies, booking deadlines, and check-in/check-out times.
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Although these factors may not have been significant decision-making factors in 2020, offering flexibility has become a base expectation among most travelers.
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Negative reviews can have a significant impact on a property, but they alone cannot determine a visitor’s decision to stay. To attract guests, many hotels are now featuring guest experiences through tagged content or collaborating with local and traveling influencers.
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With the rising importance of video in engaging a younger audience, implementing a branding campaign to encourage social sharing (using a property hashtag and offering sharing incentives) can greatly enhance social proof beyond traditional reviews.
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Social media can be a valuable tool for hoteliers, but without a well-defined strategy and consistent effort, it can be a waste of time and energy. Start by identifying what attracts guests to your hotel, such as location, amenities, local festivals, and nature.
- Then, consider other important goals for your property, like event bookings and restaurant sales, and create posts that align with these objectives. Maintaining a blog can also establish your hotel as a thought leader in the industry.
- Share social posts that link back to your blog, focusing on popular topics that potential guests search for when planning a vacation. Maximize the potential of social media to boost sales and engage with your target audience!
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AI has completely transformed the landscape for almost every company, including those in the hospitality industry. How does this rapidly evolving technology impact your hotel’s operations? And how do you go about selecting the most suitable AI solution?
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Consider the tasks that consume a significant amount of time for your staff or guests. How can AI streamline your processes to reduce time spent? Implementing AI can also enhance sales, elevate customer experiences, and provide valuable insights into guest preferences for hoteliers.
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As a salesperson, you may wonder which platform is most effective in reaching your target audience among the various options available. Social media, OTA, paid advertising, print, events… the choices are endless!
The key is to try them all and see what works best for your hotel. Cast a wide net initially and then streamline your efforts based on the data you gather. While being present on a multitude of channels helps with brand recognition and trust, its important to know how each platform is benefiting your property.
Focus on what brings results and consider redirecting your efforts in that direction, while leaving behind what doesn’t work.
Do you own a lodge or hotel? Contact us today for a 2024 Marketing Roadmap to help your bookings, reviews, branding and more!
