A local discovery page was competing for attention with well-funded city and tourism-board channels, with no ad budget. A hyper-local content strategy, posted every week for 35 weeks without a gap, delivered 6.4 million organic views in 90 days with no ad spend.
A local discovery page was competing for attention with well-funded city and tourism-board channels, with no ad budget.
We built a content strategy around hyper-local, curiosity-driven stories and posted every week for 35 weeks without a gap. Every piece was written for discovery, so most reach came from people who did not follow the page yet.
In 90 days the page earned 6.4 million organic views with no ad spend. Reach rose 115% over the prior period, about 65% of views came from people who did not follow the page yet, and profile visits rose 78%.
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