We grew Phoenix Finds into one of Arizona's most engaging community-discovery platforms — 51K followers, 6.4M views, and 2M+ unique accounts reached in just 90 days. A disciplined, hyper-local, curiosity-driven content strategy consistently outperformed institutionally backed competitors, including the City of Phoenix and Visit Phoenix.
Phoenix Finds needed to build authority in a crowded tourism market dominated by well-funded, institutionally backed accounts. Awareness was low and there was no repeatable content engine driving discovery.
We built a hyper-local, curiosity-driven content system — publishing consistently for 35 straight weeks, engineering each post for shareability and non-follower reach, and doubling down on the formats that compounded fastest.
The account outperformed city-backed competitors on reach and engagement, reaching more than two million unique accounts and proving that a sharp editorial point of view beats budget.
Tell us about your property and we'll map the fastest path to more direct bookings — usually within one business day.