Lumos built this hotel's brand, website and social presence before its first guest arrived. After a fire closed it in June 2025, we restarted its social presence from a cold start in January 2026 and gained nearly 2,000 new Instagram followers before reopening.
Lumos built this hotel's brand, website and social presence before its first guest arrived. In June 2025 a fire closed it during one of its busiest weekends, and the accounts went quiet while the owner decided what came next. When the rebuild was confirmed, the hotel needed an audience waiting for it, starting from nothing.
We restarted the brand's social presence from a cold start in January 2026, ran three influencer collaborations in a single month to reach new audiences, and published destination guides and seasonal itineraries so the hotel would not reopen cold in Google search.
Before reopening, the hotel gained nearly 2,000 new Instagram followers, close to half of them in a single month after three influencer collaborations. Profile visits nearly doubled month over month, and engagement rates on top posts ran above 10%.
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